Shadow Estate

  • Shadow Estate
  • Shadow Estate

Shadow Estate


I teamed up with my partner from DIRECTV/AT&T to create a new-media company.

It was an exciting oppertunity and experience. The feeling that you are afraid to turn off the lights to your new office because you are afraid it will all dissapper was both horrifyig and exhilerating. I will not start another business soon, but when I do the lessons I learned from this experience will be my foundation.



Take years of experience in creating new-media advertsing and make it available to startups



Created a small company, and produced creative content for a variety of businesses



Eight months of high-quality work with terrific, but too few, clients

  • No stress

    Directly responsible for managing daily company operations

  • Business nerd

    Profit and loss, business development

    Project costing

  • Get that name felt

    Overseeing marketing initiatives

  • Who you know

    Managing client consulting engagements

    Client relations

    New product management

  • Mad peeps

    Hiring and managing project personnel

    Staff evaluation

Role Skills Description
Co-Founder Set up the company, found clients, managed partnerships Decide on projects and clients to take on, look for avinues of interest outside our traditional scope.
CEO Built Studio, Team Lead, Budgeting, Purchasing Providing support for projects and team within defined parameters.
Creative Concepting and Design, Project Pitching, Motion & 3D Graphics, Video Production Make sure production matches the client's expectations while adhearing to internal standards of excelence.

Get to know your neighbors

Our studio was in an office building, and we got our 2nd largest client by talking with our neighbors.

Start with a (minimum) 3 person team

There are countless reasons why this is important, but I'll start it off with "how do you break a tie?"

Buy what you NEED NEED NEED

100% of the first six months came out of pocket, you will be suprized what you get for free, and asking doesn't cost you anything.

Net Neutrality

Working with Time Warner to set up our cable took over 6 months, 100% internal issues on their part. Cost us $1000s in time and oppertunity.

Budgeting Projects

"Full Price" is the friend rate. People who want deals are not friends. This goes for the business and the employee, no one works at a discount.

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