Dailey Advertising provided me with a unique opportunity to flex my creative and technical muscle.
Advertising reminded me a lot of video game development, long hours, crazy deadlines, and constantly shifting project requirements. There is a point where insanity becomes normal, and normality is hard to deal with. I’ll admit stress is addictive, and I love love love fast-paced project cycles. Dailey gave me a lot of great projects and let me build a really good team.
Advertising company with mostly print experience needed help moving into the digital frontier
Built a development team and pipelines tools for both web and video projects
Series of large-scale multi-media production content development over a variety of deployments
Built developer team
Defined internal roles
Created new APIs
Set client expectations
Worked with 3rd party companies (NBC, Yahoo, AOL) to implement deliverables
Fit 5 pounds into a 3-pound sack
Managed Q&A teams
Worked closely with design team to set project parameters
Provided input on new campaigns
Researched new Technologies
|Manager||Responsible for development coordination, managing client production, supervising teams, workflow coordination, and training||Lead production through over 2000 banner ads (annual), national commercial campaigns, and variety of website builds|
|Developer||Built and managed developer teams, constructed internal APIs, created applications and dealt with 3rd party technical integration||Personally maintained a series of websites for Honda Powersports, Kings Hawaiian, and others while managing the development team, building video pipelines, and running R&D|
|Creative||Helped create, implement, and manage seasonal campaign design and technology||Spearheaded production for Hulu, Intuit, Nestle, Dole, and others|
IT’S NOT ALL MONEY
I kept a variety of treats at my desk to keep teams going late nights and weekends. Plenty of ad campaigns were built on 4oz bottles of tequila.
STAY WITH THE WORK
When work goes into overtime, you stay with your employees until they are done. Late nights, overnight, early mornings a good manager buys dinner and brings breakfast..
HAPPY PEOPLE DO HAPPY WORK
If you respect your team, they will respect the work. Don’t let anyone disrespect your team or the job they are doing. Be a good buffer, and replace teammates who aren’t holding their own.
When you work in a high-stress environment, remember these people have family, pets, and lives on the outside. Work with them to keep their family a priority, and let the schedule allow for the unexpected.
KNOW WHAT PEOPLE DO
I like to be a stand-in for anyone on my team (as much as I can) so If one person is out, I can do a % of their work so they don’t get too far behind when they return.