We wanted to create a video that captured the feel of working in an innovation lab,
what made us different from DIRECTV prime and try to capture some of the wonder and strangeness that made DLab so much fun.
When I started at DLab, we were sitting three to a cubical.
It was uncomfortably obvious that we needed more space, so we set out to get a bigger location.
I've always believed that in a true innovation lab you should be able to start a fire,
meaning anything should be possible (and repairable). What we got wasn't perfect, but it was really, really nice.