A guide to leading creative teams through onboarding, organization, ongoing support, and thoughtful outboarding. Focuses on building culture, fostering curiosity, and creating environments where artists and developers can thrive together.
A collection of insights from an Emmy®-nominated game maker with experience across platforms (web, desktop, VR, AR, board games) and brands (Mattel, DreamWorks, Cryptoys). Covers the full game development cycle: planning (audience research), design (platform expectations), playtesting (finding the fun), and review (post-mortems). Features creative tenants (Creative, Fun, Friendship, Rewarding), lessons from early gaming (restraint, authenticity, simplification), and practical advice on team building, innovation, and keeping players at the center of the experience.
A comprehensive overview of innovation management principles, frameworks, and practices. Covers approaches (Top-Down, Bottom-Up, Sideways, Organic, Safety-Critical, Lifecycle, M&A), culture and people, processes (Generation to Maintenance), measurement metrics, and innovation suppression factors. Inspired by ISO 56007:2023 and the IAOIP community.
A collection of practical marketing insights and strategies based on over a decade of professional experience. Covers audience personas (Gamer Bros, Young Parents, Kids), campaign planning, content calendars, engagement strategies, and analytics. Includes step-by-step guidance on launching campaigns, defining goals, understanding audiences, and selecting effective channels. Emphasizes data-driven decision making, community building, and staying adaptable in a constantly changing landscape.