Executive Summary
Led transformative innovation initiatives across digital media, VR/AR, and transmedia storytelling, generatingover $250M in incremental revenue and driving user engagement increases up to 300%. Expert in integrating emerging technologies like AI and blockchain to unlock new markets, with a track record of launching localized products and optimizing global marketing strategies for Fortune 500 clients. Co-author of ISO 56007:2023 (International Standard for Innovation Management). Skilled at aligning cross-functional teams to deliver scalable, data-proven solutions that accelerate growth and strategic value.
- Los Angeles, CA
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Principal & Founder
Engineered the international GTM framework to launch three localized products in the Japanese market, unlocking $250,000 in net-new revenue within a highly restricted COVID-era market. Architected proprietary digital-double and 360-degree video production ecosystems deployed across European expo centers and major global events.
- Orchestrated innovation, design, and brand ideation programs for premium global portfolios including Samsung, Mattel, the World Health Organization, and major entertainment studios
- Initiated data-proven research and piloted non-traditional OTT engagement architectures, measurably moving the needle on subscriber retention
- Standardized the cross-platform 3D production pipeline for Mattel × Fullscreen video content, optimizing asset delivery across major entertainment titles
- Directed 360-degree video workflow optimization as lead consultant for Samsung, scaling production efficiencies across 6 global campaigns
- Los Angeles, CA
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Interim Head of Marketing
Designed the overarching transmedia ecosystem for the world's largest Wuxia library (60+ novels, 30+ films/adaptations), building a multi-channel monetization roadmap across 5 funnels to attract an audience of 23 million.
- Authored the long-term technological roadmap to integrate AI, blockchain, and emerging digital formats, unlocking future-proof revenue streams across all IP assets
- Remote
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Creative Director, Product & Marketing
Commanded the end-to-end strategy and lifecycle for the world's pioneer digital toy company, leading a 10+ person cross-functional team across design, narrative, and global marketing for a 400+ character portfolio (Star Wars, Mickey and Friends, NASCAR, Masters of the Universe).
- Optimized the marketing ecosystem to slash spend by 93%, successfully reallocating budget into high-ROI, data-proven acquisition channels
- Re-engineered audience segmentation and messaging strategy, skyrocketing email CTR from 3.2% to 36.4% within a 2-month optimization cycle
- Spearheaded international market expansion into Japan, China, and Mexico, leveraging deep cultural insights and localized content pipelines to secure top-tier global audiences
- Cultivated a multi-platform transmedia storytelling ecosystem spanning comics, music, and animated shorts, accelerating fan engagement metrics by approximately 300%
- Chatsworth, CA
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Director of Content Development & Production
Designed and implemented production pipelines while building and equipping video and podcast studios. Conducted documentary research, scriptwriting, and revisions, and spearheaded the strategic roadmap for developing a niche network tailored to the medical community.
- Founded SCRUBS Magazine podcast, increasing social media interactions by 100%
- Managed production pipelines, vendor relations, and analytics for content performance in the medical and scientific uniform industry
- Produced documentary on breast extraction surgery
- Produced product videos, boosting B2C sales by 3% within three months
- El Segundo, CA
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Director of Innovation
Appointed to the elite digital content evaluation team for AT&T's $85B Warner Bros acquisition, delivering critical operational insights that directly informed deal execution.
- Championed and brought to market an industry-first VR sports ecosystem, capturing a phenomenal 70% adoption rate across all supported VR devices
- Partnered directly with the C-suite to pioneer rapid-prototype frameworks, successfully launching 20+ new products that substantially boosted CSAT scores and drove over $30M in net growth
- Overhauled online user fulfillment infrastructure, generating an estimated $272M in incremental annual sales
- West Hollywood, CA
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Director of Creative Development
Commanded high-impact homepage takeover ecosystems for AOL, NBC, and Yahoo, capturing 3.5M sign-ups per campaign across a weekly unique platform reach of 650M.
- Architected proprietary APIs and social commerce integrations deployed across 1,000+ digital assets, slashing partner integration time by 90% and cutting production overhead by 60%
- Spearheaded TurboTax's micro-social product architecture, scaling user-generated content visibility to seamlessly ingest and process 5,000+ unique weekly reviews