Director of Innovation

DIRECTV / AT&T

Fail fast, fail often. That is how you win.

How to Fill Bottles With Lightning.

I built cross-functional teams, feed them on emerging technologies, and brought win after win.

I stopped making Power Point presentations and started filming commericals. DIRECTV is a video company, so we spoke video. When it became a IoT company we ruled interaction. When we became a telecom, we redefined digital.

01.

Creativity
is forever.

The work we did changed enteratinment. We shaped the culture of a fortune 10 company. Years later, our old projects are still being realeased.

02.

Technology
is freedom.

In 2015, we built a refridgerator that would suggest cooking show episodes based on the food inside, and a remote control that read brain waves.

03.

Discover
digital works.

I picked the team that would decide on how digital content would be handeled in the $85,000,000,000 merger between AT&T and Time Warner Entertainment.

The little team that could

Featured in two national campaigns.

One of those campaigns was litterally our culture video redubbed.

I built the only team to be considered for the AT&T Foundry system... ever.

Our approach

2 week sprints. Fast to fail, quickest to success. Try everything. Never say no. Go GO GO!

Our Mission

Look at the word of the year 3,000. Ask what it takes to get from here to there. Start building.

I create using whatever tools best serve the project, and take on learning new tools when appropriate: animation, video, illustrated or working web prototypes, electronic prototypes, and virtual experiences using projection mapped physical environments, VR and AR.

Harry Porudominsky

Technical Guru

Design and develop immersive experiences for the Digital Innovation Lab. Explore, prototype, and develop projects focused on entertainment and communication using and mixing interactive technologies such as virtual reality, augmented reality, and motion tracking.

Sam Joly

Unity 3D Mastremind

Creative everything artist at DLAB, working on a variety of projects from gesture controll to augmented reality. Motion graphics designer, artist, humorist, work horse. I used a vireity of techniques to take projects to the next level.

Heather Cardone

Creative Brillance

Freelance DP & Editor for Digital Innovation Lab projects. Video became foundational to the innovation arm of DIRECTV. Breathing life to the future, Ané was intraumental to the success of the DLab and changing the culutre of DIRECTV from within.

Ané Vecchione

Video Perfection

First seal into the water. Whales be damned.

Seasonal open houses showcasing new technology
Worked directly with teams at Samsung and Google
Recreated a home security platform from the ground up
We were doing OTT before SVOD and AVOD
Won the DTV innovation award so many times they canceled it
Our products are still being rolled out

small team, big business

Giving over 10,000 people their first VR experience

dealer revolution — Dealer Revolution

Las Vegas, NV

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