Freelance consultant specializing in product viability research and prototype development for games and entertainment, overcoming challenges in production planning, localization, geography, and unforeseen events like COVID restrictions.
Passionate about storytelling, fandom, and the timeless ideals of Wuxia, I’m honored to serve as Interim Head of Marketing at Immortal Studios—helping to amplify their mission of inspiring heroism through modern Wuxia.
At OnChain Studios, Matt served as Creative Director for Cryptoys, the world's first digital toy company, where he directed 2D design, narrative development, and marketing strategy for the flagship brand. Leading a talented team of over ten people across design, narrative, and marketing, he used mentorship to elevate individual skills while streamlining pre-production schedules for faster, higher-quality output.
Matt brought a future-forward production mindset to SPI/Careismatic, where he designed and implemented efficient content pipelines while building state-of-the-art video and podcast studios from the ground up. Operating at the intersection of creative vision and operational rigor, he oversaw a network of third-party vendors including photographers, models, and actors ensuring consistently high-quality output across internal, social, and broadcast platforms.
Developed tailored proposal responses and digital marketing strategies utilizing Mixed Reality (MR), 360° video capture, and cardboard to capture niche market attention. Delivered B2B technical and creative consulting, fostering strong relationships with stakeholders, technical teams, and external partners to drive engagement and results.