work

That instinct for storytelling expanded into increasingly future-facing territory. Matt began exploring abstract, high-stakes concepts on the horizon—technologies the business could act on early to gain market leverage. His team moved into experiential marketing around Home Security, IoT, Autonomous Automobiles, Holograms, and eventually Virtual Reality, Augmented Reality, and Light Field technologies. That work earned multiple internal awards and led to nine patent disclosures—three granted as full patents centered on Augmented Reality, Geo-Location, and Virtual Reality Advertising.

Produced multi-user, rich-media, multi-million-dollar interactive engagements for top-tier clients like AOL, NBC, and Yahoo. Led creative development for projects with Hulu, Intuit, Wonka, Dole, Nestlé, and Honda Powersports. Directed an 11-person cross-functional team to deliver innovative marketing products, managing third-party collaborations and client relationships to ensure on-time milestone delivery and lifecycle support.