Shadow Estate
Experience + Marketing
By combining 360° video, augmented reality, interactive storytelling, and multi-device accessibility, we demonstrated that virtual commercials, when well-crafted, become sought-after viral content, turning passive viewers into active participants.
We creafted memorable brand activations that transported audiences directly into the worlds of their favorite brands.
The Shadow Estate Vision
Our multi-user demos wowed audiences at SXSW, AT&T SHAPE, and Digital LA, proving that people crave connection around content; whether they're sitting on a virtual couch with friends or collaborating across devices.
Our experience lead us to consult with Jet and Walmart on AR integration, and producing training videos for ATV Drums and Enero Labs; builing solutions that made complex ideas tangible.
Virtual environments are a natural home to new forms of media and entertainment. We breathed new life into traditional content, from 360° movies to interactive choose-your-own-adventure experiences.
Entertainment should not be limited by the devices available. Our solution accommodated mobile, laptop, game consoles, and VR headsets, allowing everyone to join the theater on their own terms.
01
Interactive TheaterThe theater could change in sync with on-screen content, triggering events and modifying the virtual environment. From watching stars in the sky during a night scene to feeling the room shake during an earthquake, the experience was immersive.
02
VOIP & EmotesWe utilized sentiment analysis to trigger appropriate animations and effects. This gave extra life to avatars based on what people were saying—even when muted—creating more engaging feedback than a standard conference call.
03
Co-Op AnnotationA large part of working together is the ability to sketch out ideas. We integrated drawing tools so team members could sketch cooperatively in both 2D and 3D, perfect for training and engineering complex ideas.
Shadow Estate was designed to solve the fundamental problem of virtual communication: how to make it truly human.
A Legacy of Innovation
As founders, we built our own technology team inside DIRECTV's DLab, focusing on new uses for emerging technology. This put us at the forefront of AR/VR development for both DIRECTV and AT&T. Our work on planning content innovation, new formats, and delivery methods culminated in Emmy-nominated projects and key patents in location-based content and vehicle sharing.
Harry Porudominsky & Matt Rasamoto Technology Lead & Creative Lead
