OnChain Studios — Creative Director/Head of Marketing

Weaponizing Nostalgia.

Creative

Authenticity is born with worldbuilding.

Editorial

Sell it from scratch.

Marketing

Creative

Working with artists to help them produce their best work.

Editorial

Worldbuilding and keeping ideas authentic within that world.

Marketing

Combing through analytics and talking with our customers.

Tending the fields of Imagination

I began with a team of illustrators, breathing life into their work with story and aligning marketing to our vision. Together, we exchanged knowledge, fostering growth in every direction, while ensuring that remote work became not just functional, but a shared journey. We cultivated a culture rooted in exploration, shaped by references from the past and present, yet distinctly our own.

Meet my Team

200+

Unique Characters (200+)

1000+

Social Posts (1k+)

32.6

Average CTR

44,000

Happy Fans

Creating the Cryptoyverse

We envisioned a desolate digital wasteland, littered with fragments of our universe: pieces of forgotten games, shows, comics, and toys. The inhabitants, characters brought to life from these realms, came together, each carrying their own legacies. What kind of world would they forge from the rubble of our culture?

Cryptoys are Individuals

We unveiled the concept of a malfunctioning cloning machine. As Cryptoys stepped in, what emerged were altered, one-of-a-kind versions—each a unique reflection of the original, but with its own twist. We took 1986's the Fly, and made Cronenberg's body-horror masterpiece kid-friendly.

Cryptoyverse is Open

Collaborating with world-class IPs like Star Wars, Mickey and Friends, Masters of the Universe, and NASCAR was a rare and exhilarating opportunity. As artists, the chance to reimagine such iconic universes in our own style doesn't come often. We understood the gravity of this privilege--driving us to deliver our very best.

Build the World

It's the most exhilarating and intimidating part of any project. From here, the possibilities are endless, constrained only by the limits you set.

Bring to Life

Drawing fun characters is just the beginning—we also need to consider how they live and interact within their environment.

Be Authentic

When you define the rules of a new universe, consistency is key; everyone must abide by those rules. Everyone.

In 1986, a video arcade was enveloped by a swirling vortex, drawing characters from their pixelated games and transforming them from 2D, 8-bit sprites into living, digital, creatures. When they awakened, they became the first explorers of a bewildering new land.

- Cryptoys

In a bid to protect Castle Grayskull, the wizard Orko accidentally tore open a portal to the Cryptoyverse, allowing the terrifying Evil Lyn and the mysterious Sourceress to bring forth the greatest heroes and fiercest villains from a prized collection of mini-comics.

- Masters of the Universe

When a collector's den is swallowed by a turbulent portal, action figures spring to life, igniting a clash between good and evil in the Cryptoyverse. Will these characters choose the force, fall to the dark side, or forge alliances with the inhabitants of the underworld?

- Star Wars