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Whitebox

3D projection room to demo new product concepts.
Heart of the Home
Tony Goncalves (VP AT&T) Talks About HoH in Las Vegas

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  • Image Description
  • Image Description
Concepting

We created a miniature city street while getting years worth of old boxes out of our house.

Harry took the creative director's seat on this one, choosing cardboard for the medium. It was both a blessing and a curse to work with, but the end results were right on target.

  • Airport Sign
  • Image Description
  • Image Description
Airport Hanger

A lot of work went into planning the layout. We were only filming from a few set directions, so the facides only work from a few angles. The trick was keeping them modular so they could be re-arranged and still work.

  • Touch Designer
  • Touch Designer
  • Touch Designer
Code

Here is a quick look at how we built the CGI for the opening scene, and a list of highlights from our process:


  • Practical stage elements in After Effects
  • Animated in Maya and modeled in Modo
  • CGI elements scanned in from cardboard proxies
  • Theta 360° camra provided HDRI lighting
  • Money particle animations created in Modo
  • App-controlled Phillups Hue lighting rigs
  • Additional practical lighting effects added in After Effects
WhiteBox In Action
A Platform Creating Savings For Businesses & Haulers

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WhiteBox at SXSW
A Platform Creating Savings For Businesses & Haulers

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