Bottles and Cans, oh my!
2020 was a very strange year. With most people self-isolating at home, we saw an explosion of opportunities for AR/VR/Video Conferencing. Lots of venues and events that would normally take place were closed, and for companies like BrewDog, who get a large portion of their revenues from sponsoring events in the EU, there was a need to find creative ways to reach new customers. Fordings INNOVATE reached out to me for some fresh ideas on what could be done.